Matching decisions with desires
We want to give you the best chance of achieving the financial future you want. And we believe that an integral part of doing that is for you to consistently make smart financial decisions.
But what does that mean?
The financial future you want
Clearly, to help you achieve the financial future you want requires us to have:
Should there be a gap between where you are now and where you want to be, we can then jointly explore how to bridge that gap in ways that are most likely to achieve the desired outcome with a level of risk that is acceptable to you.
It’s fair to say there is almost always a gap between new clients’ desired financial futures and their best guesses of what is most likely to happen. Either more wealth is being accumulated than required to meet a desired future lifestyle (most see this as a good problem to have).
Or, as is more usual, there is a shortfall of investment wealth to support a desired lifestyle. Many people prefer not to confront this possibility – they keep their head in the sand, living for today and hoping the future will look after itself. It will, but usually not in the way they have in mind.
But neither gap – too much wealth or too little wealth – is inherently good or bad. They both suggest some changes need to be made so that, based on the best assumptions we both can make, your projected and desired financial future are brought into balance.
Smart financial decisions...
“Smart financial decisions” cover a wide field. But a decision making characteristic that we wish to highlight here is that you should focus on things that can be controlled or influenced rather than those that can’t. In the context of your financial planning, this suggests a focus on:
With regard to things that you cannot control or influence, the stand-out in a financial planning context is short term investment returns.
It is investment risk that drives your long term returns. We therefore focus our efforts on the investment risk exposure you should have. This requires: